Define the Rod Your Brand Sells
This is the form for a production program: you are deciding what goes on your shelves, in your carton and under your logo. Work through the groups below and we come back with a costed build sheet — blank, components, cosmetics, packaging, MOQ, sample cost and freight — within one business day.
Two answers shape everything else: how many, and what it has to sell for. Give us the quantity per model and the retail price you are aiming at, and we engineer towards that number instead of quoting a rod you then have to talk down. If two of your choices will not work together — a baitcasting reel on a spinning blank, PE 0.6 behind a heavy shore jig — the page flags it here, before it reaches a production order.
One Carton, One Order — and Honest Labels
Most importers buy the rod from one factory, the reel from a second and the terminal tackle from a third, then pay three times to consolidate. We can assemble the whole set to the specification above and ship it together. One thing we will not do is put our own badge on someone else's reel: the rod is ours to build, the components are sourced to your brief, and how they are labelled is your call.
Rod (built by us)
Your blank, guides, seat, handle, cosmetics and packaging. Always carries your brand — 300 pcs per model, any spec you configure above.
Reel (sourced to your brief)
Tell us the size, gear ratio, drag and price point and we come back with two or three options from component makers — your brand from 1,000 pcs, or theirs below that.
Line & leader pack
Braid and fluorocarbon at the rating we recommend above, spooled on the reel or boxed as its own retail SKU. Branded spools from 1,000 pcs; unbranded bulk below that.
Lures & terminal tackle
Soft plastics, metal jigs or hard lures chosen for your species and method, bagged and header-carded. Mixed selections are normal — a starter set usually runs five to ten pieces.
How the minimum order splits
A rod program and a kit program are not the same purchase, and quoting them as if they were is how container deals fall apart at the last minute. Each part carries its own minimum because each part is made by someone else.
| What you order | Minimum | What it covers |
|---|---|---|
| Rod only — your spec, your brand | 300 pcs / model | Blank, guide train, reel seat, handle, cosmetics and packaging, all to your specification. Mixed models in one container are welcome. |
| Rod + reel, + line or + lure set | 500 pcs | The rod plus matched components in one carton. Below 500 the component makers will not open a production slot for a custom specification. |
| Full kit, or components printed with your brand | 1,000 pcs | Your logo on the reel body, line spool or lure cards means their own tooling and print run — that is where the 1,000 starts. |
We quote each part on its own line so you can see exactly what the reel costs versus the rod — and drop a component if it does not work for your market. Nothing is bundled into a single number you cannot check.
Four Things a Configured Enquiry Gets You That an Email Doesn't
A real number, not a range
Guide material and carbon grade are the two largest cost drivers in a blank. Tell us which you want and we price the actual rod, not a "from $X" placeholder.
No sample roulette
A configured spec means the first sample arrives close to what you sell. Most programs are approved within two sample rounds.
Your brand on the rod
Logo method, colour and packaging are part of the build, not an afterthought you negotiate later at extra cost.
Locked for reorders
We keep your specification on file, so a repeat order twelve months later matches the first one exactly.
Not Sure Which Options to Pick?
Send us a photo or a link to a rod you like and we will reverse-engineer the specification for you — then you can approve the build sheet before any tooling starts.